Spend some time researching who your target audience is already following on YouTube. There are over 100 localized versions of YouTube for countries around the world. 77% of people aged 15-35 use YouTube and unlike other social platforms, there isn’t a large dropoff in that rate for older users. YouTube has over 2 billion users and 72% of American internet users regularly browse YouTube. To start, it’s helpful to know some basic YouTube demographics. What are they already watching on YouTube?.To figure this out, you need to answer two questions: Step 2: Learn about your audienceĪlright, now for the tough stuff. Now we’re ready to tackle your YouTube video marketing strategy. Channel art (the “header” image and profile picture).Ĭheck out our step-by-step walkthrough to create a YouTube account for more details.More importantly, it also allows you to expand your business later with additional YouTube channels. For one thing, a Brand Account lets multiple people in your company manage and update your YouTube channel.įor another, no one at work needs to know your personal email is (Your secret’s safe with me.) Managing your YouTube channel with a Brand Account is a best practice, as opposed to running it with your personal Google account. Log in to YouTube and create a Brand Account and channel.Use that to create your YouTube account.

You can use an existing account or create one especially for managing your business. Since YouTube is part of Google, you’ll need to create a Google account first to sign up for a YouTube channel. Your 10-step YouTube marketing strategy Step 1: Create a YouTube channel for your businessįirst things first, you have to set up a YouTube channel. Without further ado, here is your complete, step-by-step checklist for how to successfully promote your business on YouTube. YouTube is a search engine so you’ll need to optimize your content for the YouTube algorithm, just like you do for Google SEO. Plus, you need to make sure the right people find your videos. Sounds simple, right? It is, as long as you know what your customers really want and it’s not just what you think they want, which is a trap far too many businesses fall into. To market your business on YouTube - whether you’re an entrepreneur or an enterprise corporation - you need to produce what your target customers want. It can involve a mix of tactics, including (but not limited to): YouTube marketing is the practice of promoting a brand, product, or service on YouTube. Bonus: Download the free 30-day plan to grow your YouTube following fast, a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success.

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